For 35 years, Carlsberg Vietnam has been deeply rooted in Central Vietnam, and for over two decades, we’ve proudly been a trusted partner of Festival Hue. Beyond our leading role in driving local economic growth, we remain committed to the cultural and social sustainability of Hue. Through our continued support of this iconic celebration, we’re honored to help preserve and promote the rich heritage of the ancient capital to audiences across Vietnam and beyond.

As part of Festival Hue 2025 and in celebration of Huda’s 35-year journey in Central Vietnam, Huda brand will present a spectacular event this June, showcasing the fresh, modern, and energetic spirit of Huda Ice Twist. For the first time ever, the iconic “infinite wave of fun” will arrive in Central Vietnam to "keep the fun going”, bringing endless summer vibes and an all-star lineup, set to ignite an unforgettable festival experience in the heart of Hue City.

Stay tuned for an unforgettable Huda experience at Hue Festival 2025 – where tradition meets innovation, and where Carlsberg Vietnam continues to shape a vibrant, sustainable future for the land we proudly call home.