For over three decades of being associated with the central region, Carlsberg Vietnam’s vision is not just about business growth but also fostering sustainable development and a deep connection with the local community. Huda, born in the heart of the region, embodies this commitment by actively engaging with and contributing to the communities it serves.

The annual “Tet is full, Tet is love – Tết đủ đầy, Tết yêu thương” Program is a testament to the company and the brand’s enduring bond with the people of Central Vietnam, affirming its dedication to sharing prosperity and fostering a sense of togetherness during this special time of year.

This year, the company will present 7,500 Tet giftpacks to people in need across 9 provinces including Thanh Hoa, Nghe An, Ha Tinh, Quang Binh, Quang Tri, Hue, Da Nang, Quang Nam, and Quang Ngai. The program has been carried out in collaboration with the Fatherland Front of each province, ensuring that the gifts reach those in need to demonstrate Carlsberg Vietnam’s commitment to the region and to bring full Tet to the people. Each gift pack serves as encouragement and inspiration that Carlsberg Vietnam and Huda wishes to convey to the people, hoping to bring a happy and warm Tet atmosphere to this heartland’s residence.

"Tet is a time of great significance for family togetherness and cultural celebration," said Andrew Khan, Managing Director of Carlsberg Vietnam. "At Carlsberg Vietnam, we are committed to making a positive impact through our actions and initiatives."

He added, "Through the 'Tet is Full, Tet is Love' program – Tết đủ đầy, Tết yêu thương – our goal is to contribute meaningfully to a prosperous Tet for the people of Central Vietnam. We aim to help create memorable moments for families while actively supporting the region's well-being and fostering sustainable growth for the Central region."

“Tet is full, Tet is love – Tết đủ đầy, Tết yêu thương” Program is a significant CSR initiative of Carlsberg Vietnam in Central Vietnam. In the recent 10 years, through this program, Carlsberg Vietnam has supported 75,000 beneficiaries. The company recognizes the importance of investing in social impact and actively contributes to the sustainable development of the region. This commitment is clearly reflected through various programs, such as the support fornatural disaster victims and the long-term “Fresh Water for Beloved Central” initiative, which addresses water scarcity, enabling access to clean water, and thus improving health and empowering communities to thrive.

More than just bringing joy and happiness to families in need this occasion, this initiative reflects the company’s deep-rooted connection to the region and its people. By extending a helping hand and fostering community spirit, Carlsberg Vietnam reaffirms its dedication to being a responsible corporate citizen and contributing to a thriving and prosperous future for Central Vietnam.