Through its long-standing “Fresh Water for Beloved Central” program, the company proudly announces the successful completion of four essential water projects across Nghe An, Ha Tinh, Quang Binh, and Quang Tri in 2024. These projects mark another inspiring step in Carlsberg Vietnam’s ongoing mission to uplift communities and ensure a brighter, more sustainable future for the region.

For more than three decades, Huda has been more than a beloved beer—it has been a symbol of unity and pride, deeply woven into the culture of Central Vietnam. Now in its sixth year, the “Fresh Water for Beloved Central” program reflects Huda and Carlsberg Vietnam’s commitment to going beyond brewing beer by creating meaningful change and improving lives.

"At Carlsberg Vietnam, we believe that our success is highly linked to the well-being of the communities we serve," said Andrew Khan, Managing Director of Carlsberg Vietnam.

“Clean water is not just a necessity—it’s the foundation of healthier lives and brighter futures. Through the ‘Fresh Water for Beloved Central’ program, we are proud to live our purpose of brewing for a better today and tomorrow—bringing clean water to the heart of Central Vietnam and empowering communities to flourish and thrive."

 Empowering Communities, Transforming Lives

The “Fresh Water for Beloved Central” program was born from a profound understanding of the challenges faced by many in the region. Water scarcity, particularly in rural areas, poses a significant threat to health, economic development, and overall quality of life. Carlsberg Vietnam recognized this challenge and stepped forward to become a catalyst for change, driven by a sincere desire to bring meaningful progress to the people of Central Vietnam.

In close collaboration with local partners, Carlsberg Vietnam conducted comprehensive surveys on the current state of water supply systems across four provinces to craft targeted investment plans. Tailoring our approach to each project's specific needs, we have undertaken initiatives such as upgrading and repairing water filtration systems at local water stations.

This year’s achievements build upon a legacy of success. With the completion of these four projects, the program has now delivered clean water to a total of 9,000 households across five provinces – that’s nearly 35,000 people who now have a reliable source of this essential resource, bringing peace of mind, especially during the challenges of summer and rainy seasons.

The impact of the “Fresh Water for Beloved Central” program extends far beyond simply providing access to clean water. By completing these projects, Carlsberg Vietnam is helping to improve public health by reducing the incidence of waterborne diseases, leading to healthier families and stronger communities. Moreover, the program boosts economic development by enabling communities to thrive through support for agriculture, small businesses, and overall economic growth, laying the foundation for a more prosperous future.

Additionally, by constructing durable and reliable water infrastructure, Carlsberg Vietnam is helping to minimize future maintenance needs and reduce the potential for water waste, contributing to a more sustainable approach to water management in these communities.

Andrew Khan added, “We are incredibly proud to announce the completion of four new projects in 2024. This year's success is a testament to the dedication of our team, the strong partnerships we've forged with local authorities and community leaders, and the unwavering resilience of the people of Central Vietnam”.

Brewing for a Better Tomorrow

The “Fresh Water for Beloved Central” program is not just a Corporate Social Responsibility initiative—it’s a heartfelt expression of Carlsberg Vietnam’s enduring bond with the Central region. With Huda as a symbol of pride and unity, the program embodies the company’s belief that brewing great beer goes hand in hand with brewing a better future.

Looking ahead, Carlsberg Vietnam remains unwavering in its commitment to driving sustainable development across Central Vietnam. With every completed project and every drop of clean water delivered, the company reinforces its vision: empowering communities to flourish and living its purpose of brewing for a better today and tomorrow.