Over 2 decades of companionship with the Hue Festival, Carlsberg Vietnam and Huda brand have solidified our strong bond with the beloved Central region, as well as our leading position and immense pride in the hearts of the locals here. This strategic partnership has also played a significant role in preserving and promoting the traditional values and heritage of Hue, creating an incredibly unique and meaningful cultural and artistic event for this legendary land.

The 2024 Hue Festival promises an exciting blend of traditional and modern festivities, offering visitors and locals alike a chance to explore unique cultural, historical, and artistic experiences.

Especially as the Platinum Sponsor, Huda will be organizing the launch event for the new Huda Ice Twist on June 8, 2024, as part of the Hue Festival Week 2024. The event will feature a star-studded lineup and promises to deliver an explosive and impressive festival atmosphere right in the heart of Hue City. With the spirit of "keep the fun going”, Huda Ice Twist, along with over 10,000 attendees, will create a "giant wave of fun", providing participants with waves of excitement and the energy to extend the celebrations.

Stay tuned for Huda's exciting activities at the Hue Festival 2024 and be a part of the excitement as we celebrate Hue's rich heritage and vibrant culture!