The Central region holds a special significance for Carlsberg Vietnam, extending beyond its geographical importance. It is the birthplace of Huda beer, a brand that has become deeply connected to the local people and their identity for more than 30 years. With its refreshing taste and unique qualities, Huda has become synonymous with the region, representing local pride and a sense of community. Carlsberg Vietnam cherishes this deep-rooted connection and remains committed to nurturing and preserving it.

The visit of the company leaders served as a platform to deepen this relationship and to underscore the company’s long-term vision for sustainable development in the Central region. Meeting with provincial leaders, Andrew Khan, who moved to Vietnam after several years working at Carlsberg’s headquarters in Copenhagen (Denmark), expressed his profound gratitude for their ongoing support and emphasized Carlsberg Vietnam’s dedication to creating lasting value for the communities it serves.

“Carlsberg Vietnam is more than just a business, we are an integral part of the communities we serve”, he stated during meetings in 4 provinces, “Our mission goes beyond producing high-quality beer and providing outstanding consumer experience; we are committed to creating lasting value that supports the region’s long-term growth and prosperity”. 

A business with purpose

Carlsberg Vietnam’s commitment to the Central region extends far beyond its brewing operations. The company’s Corporate Social Responsibility (CSR) initiatives reflect its dedication to the region’s welfare and growth. From providing fresh drinking water through the “Fresh Water for Beloved Central” program to bringing joy to underprivileged families during Tet celebrations, Carlsberg Vietnam is actively working to address pressing social issues. These initiatives aren’t just charity, they’re investments in the community’s well-being, and they’re a testament to Carlsberg’s broader mission of creating lasting social value wherever it operates.

The company is also committed to environmental sustainability, with efforts such as preserving the Central region’s beautiful coastline. The company has supported various beach clean-up initiatives, contributing to the region’s natural beauty while encouraging responsible tourism.

Beyond these meaningful CSR programs, Carlsberg Vietnam, along with the Huda brand, has become an integral part of the cultural landscape of Central Vietnam. The company actively supports a wide range of cultural and sporting events, recognizing their importance in enriching the spiritual lives of the people and fostering a sense of unity and pride. From music festivals to local sporting competitions, Carlsberg Vietnam’s presence is felt throughout the region, demonstrating its commitment to being a true partner in the social and cultural development of the Central Vietnam.

With a deep appreciation for Southeast Asian cultures and a strong affinity for Vietnam, Andrew Khan shared: “We believe in celebrating the vibrant cultural heritage of Central Vietnam and empowering its communities to thrive. Our support for cultural and sporting events and sustainability initiatives is a testament to our deep-rooted commitment to the region. We are dedicated to not only preserving their rich traditions but also fostering a sense of community and creating opportunities for growth and prosperity.”

A vision for a sustainable future

The company’s vision for the future is not just about business growth but about fostering sustainable development, long-term partnerships, and a deeper connection with the local communities.

As Carlsberg Vietnam continues to grow and evolve, its dedication to the Central region remains unchanged. With continued investments, the company is poised to drive positive change in the region. Carlsberg Vietnam’s journey is not just about brewing beer; it’s about brewing progress—nurturing sustainable growth and empowering communities in ways that go far beyond business.

During the discussions, the province leaders have also expressed their appreciation for Carlsberg Vietnam’s ongoing contributions to the region’s development. With the support of the company, there is strong confidence that the Central region will continue to progress both economically and socially.

The journey ahead for Carlsberg Vietnam is one of shared growth, a journey that will continue to build on its legacy of trust, commitment, and partnership with the people of Central Vietnam.