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Quản lý Kế hoạch | Demand Planning Associate Manager

Position / Title

Associate Demand Planning Manager


Sales Operations/Sales

Work place

HCMC, Vietnam

Reporting line:

Sales Operations Director

Main purpose of the position:

·        Lead Demand Planning function and Demand part for S&OP process. Monitors, analyses and follows up on planning KPI’s for the local market. Leader in change management.

·        Support & facilitate Commercial Leaders to develop Annual/Quarterly and Monthly Sales priorities, Sales Strategies, Sales target,s and Sales budget

·        Day to day follow up on demand changes, market activities, promotions, or other volume/value-driving events; to verify and reflect in Demand Plan for sharing across entire organization

Personal qualifications:

 ·        Quick learner

·        Analytical thinking

·        Cross-team interaction and Communicating with impact

·        Driving for Results

·        Able people manager showing leadership skills

·        Driving and managing change

·        Customer/Consumer Focus

·        Business Acumen

·        Passion and integrity

Strategic Vision

Ability to challenge the status quo, lead by example demonstrates 3A behavior, identify opportunities, and express ideas to enable the advancement of the S&OP process.


Functional competencies:


·        Basic understanding of key business metrics: EBIT, GPL margin, Market Share

·        Grasps cross-functional drivers (T-Shaped)

·        Able to act as guardian and execute the minimum mandatory standards of the Carlsberg S&OP

·        Collaboration with Supply Planning, Sales, Marketing, and Finance functions

Demand Planning:

·        Good understanding of Statistics.

·        Experienced analyst of historical data

·        Working with available tools (Excel).

·        Understands each of the building blocks of the total Forecast.

·        Securing an effective consensus and collaborative approach for the final forecast

·        Able to calculate Planning KPIs (Forecast Accuracy Bias, and service KPIs) and knows the levers driving the improvements.

·        Provides demand data formatted into appropriate reports and feeds them to other functions in time

Supply Planning:

·        Familiar with Foundations of Supply Planning areas and how these impact overall Business

·        Understands output/information of Supply Planning process

·        Understands the Weekly Supply Planning cycle and the right sequence of Supply Planning Activities

·        Basic understanding of customer service and inventory KPIs

NPD and Portfolio Management:

·        Basic understanding of the standardized Portfolio Management processes within Carlsberg Group.

Education and Experience / minimum requirements:

·        University degree and preferred APICS CPIM certified

·        Experienced in MS-office tools

·        Work experience in Supply Chain or Finance (Controlling), preferably in the FMCG industry

·        Experience in people management

Language skills:

·        Fluent in English and local language (spoken and written)

Job responsibilities:

·        S&OP lead across Carlsberg Vietnam (demand planning part)

·        Owner of the Demand review - set the rhythm, lead, and train in the weekly/monthly S&OP process enforcing meeting preparation and implementing agreed actions for the defined SKU portfolio

·        Set and implement improvement strategy for the S&OP Process, liaising with Asia Region

·        Coach Commercial department in S&OP excellence

·        Take an active part in monthly SC flash calls and Asia Customer SC meetings

·        Maintenance of 18 months rolling forecast by Channel/Brand/Area

·        Maintenance of weekly volume forecast

·        Analysis of multidimensional data trends vs commercial plans

·        Verification and testing of the baseline forecast model

·        Verification of commercial activities and reflecting them in the Demand Plan

·        Mentoring and guiding to direct reports

Stakeholders & Relations

(Internal & External)


·        Commercial organization

·        Supply Planning and other Supply Chain functions

·        Finance


·        Group and Asia ISC