Danh mục

Trợ lý quản lý thương hiệu | Assistant Brand Manager

Working location: Hanoi 

Key Responsibility:

  • Develop the local adaptation or creation of ATL development & BTL for the initiatives based on an in-depth understanding of local consumers
  • Lead the developing and executing 360-degree marketing campaigns in line with brands’ strategy
  • Ensure excellent execution of plans from ATL to BTL and in-store to deliver campaigns’ objectives/KPIs through leading and engaging different stakeholders including agencies, sales and channel marketing teams
  • Assist in the creation of effective media plans
  • Assist in the development and execution of brand innovation projects
  • Assist in the strategic development of the brand (long-term positioning and strategy, digital strategy and communication)
  • Contribute to building a brand and channel plans, launch/relaunch plans, 3-year Brand.

Qualification: Bachelor’s degree

Experience:

  • 2+ years of marketing experience is required.
  • Experience in brand management including the development and execution of media strategy, innovation and creative ideation process.
  • A thorough understanding of marketing and business functions at FMCG sector.
  • Demonstrated strength in marketing competence with a focus on Brand Planning, Brand Strategy, Communication and Media Management.

Skills, Personalities:

  • Ability to adapt to change and to operate effectively in time-constrained and multiple priorities situation
  • Strong analytical, decision making, influence, communication & presentation skills
  • Achievement driven personality with the ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints
  • Pro-activity and passion for brand marketing.
  • Ability to influence across and up within the organization
  • Able to inspire, motivate and lead project teams to achieve outstanding results
  • Willing for frequent business travel

HOW TO APPLY : Send your resume to tuyendung@carlsberg.asia