Danh mục

Trợ lý quản lý thương hiệu | Assistant Brand Manager

Vị trí/Chức danh

Position / Title/ Name

Assistant brand manager

Bộ phận



Nơi làm việc Workplace


Ho Chi Minh/Hanoi, Vietnam


Báo cáo tới

Reporting line

 Brand Manager or Brand senior manager

Trách nhiệm công việc

Job responsibilities

·       Develop the local adaptation or creation of ATL development & BTL for the initiatives based on in-depth understanding of local consumers

·       Lead the developing and executing 360-degree marketing campaigns in line with brands’ strategy

·       Ensure excellent execution of plans from ATL to BTL and in-store to deliver campaigns’ objectives/KPIs through leading and engaging different stakeholders including agencies, sales and channel marketing teams

·       Assist in creation of effective media plans

·       Assist in development and execution of brand innovation projects

·       Assist in strategic development of the brand (long-term positioning and strategy, digital strategy and communication)

·       Contribute to build brand and channel plans, launch/relaunch plans, 3-year Brand.

Yêu cầu kinh nghiệm/kỹ năng

Personal qualifications / competencies

·       2+ years marketing experience is required.

·       Experience in brand management including the development and execution of media strategy, innovation and creative ideation process.

·       A thorough understanding of marketing and business functions at FMCG sector.

·       Demonstrated strength in marketing competence with focus on Brand Planning, Brand Strategy, Communication and Media Management.

·       Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation

·       Strong analytical, decision making, influence, communication & presentation skills

·       Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints

·       Pro-activity and passion to brand marketing.

·       Ability to influence across and up within the organization

·       Able to inspire, motivate and lead project teams to achieve outstanding results

·       Willing for frequent business travel

Yêu cầu học vấn Educational / minimum requirements

    University Degree

Cách thức ứng tuyển

How to apply

Kindly send your resume to [email protected]