Work with brand teams on their plans and translate them into trade marketing activities to stronger promote brand on outlet level.
Support Trade Marketing Executives in controlling activities in their respective regions (North, Central & South). Implement proper processes, monitoring and measurement systems and learnings. Use synergies to increase efficiency.
Work with sales team and prepare activities to address trade and customer issues and opportunities. Support Trade Marketing Executives in deployment & tracking FIT program nationwide.
Set up the proper system, measure and evaluate efficiency in all trade activities to establish benchmarks and learnings.
Implement learnings into the future planning and thinking. Manage POSM & Signage programs by province. Establish a system, budget and evaluate implementation.
Train and develop Trade Managers. (be trained to be manager or train/coach trade executives?)