Working Location: Ho Chi Minh

Key Accountabilities

• Brand Strategy & Positioning: Develop and execute brand strategies that build long‑term equity, manage brand portfolio, and strengthen brand positioning across all touchpoints, which are all in line with global/regional guidance.
• Integrated Marketing Communications: Lead development and implementation of communication campaigns, events, and media plans with internal and external partners; ensure consistency of visual identity and messaging across channels.
• Consumer & Market Insights: Generate and analyze consumer insights, market trends, and competitive dynamics to inform strategic decisions, innovation, and activation plans.
• Innovation & Product Development: Drive product and packaging innovation initiatives, including NPD planning, transitions, and exits; connect innovation pipeline and annual plans to S&OP.
• Activation & Campaign Execution: Develop and implement integrated activation programs (ATL/BTL/digital) that translate brand strategy into market execution with quality and speed.
• Budget & Performance Management: Manage brand budgets, track performance, forecast marketing investments, and ensure financial target across campaigns and initiatives.
• Commercial & Cross-functional Collaboration: Partner with Sales, Trade Marketing, and other functions to ensure cohesive execution, alignment of brand strategy, and strong in‑market presence.
• Media & Digital MKT: Lead media and digital planning, buying, and performance optimization to deliver innovative, data-driven, and globally aligned media investments that drive consumer conversion and portfolio growth.

Interested?

For further information about the role, applications will open in May.2026. The application link will be available shortly.

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