Working Location: Ho Chi Minh City, Vietnam   

What you’ll be doing

Media Planning & Buying:

• Collaborate with media agencies to plan & execute effective media investments and optimize mix to achieve max reach, engagement, and ROI.
• Ensure clear linkage of Consumer pathways / touchpoint connection planning with the ultimate goal to drive conversion a point of purchase.
• Drive innovative thinking and new ideas, adjusting approach as relevant across brands of the portfolio. Maximize OOH impact with winning zones.

Digital Strategy Development:

• Develop digital marketing strategies, including paid, earned, and owned media.
• Oversee SEO/SEM, social media, and programmatic advertising campaigns.

Performance Tracking & Optimization:

• Establish KPIs for all media and digital efforts and analyze campaign effectiveness across the portfolio.
• Use data to recommend adjustments and drive continuous improvement and organize best practice / innovation forum reviews with team.

Stakeholder Collaboration:

• Collaborate closely with group media team and procurement to ensure local planning, execution & reporting aligns to global guidance and tools.
• Partner with brand, insights, and e-commerce teams to align media plans with business objectives and maintain strong relationships with media partners/technology providers.

What we’re looking for

Media & Digital Expertise:

• Deep understanding of media landscape, including digital platforms and traditional channels with a passion to stay on the pulse of new trends.
• Proficient in tools such as Google Analytics, Ad Manager, and DSPs.

Strategic & Analytical Thinking:

• Ability to connect business objectives with media strategies and consumers insights to drive business results.
• Skilled in analyzing performance metrics to inform decision-making and make relevant adjustments as necessary.

Project & Agency Management:

• Proven ability to manage agencies, vendors, and large-scale campaigns.
• Effective at meeting deadlines while maintaining high-quality execution.

Communication & Influence:

• Strong presentation skills to articulate complex media strategies and a simple easy to understand way.
• Ability to influence internal stakeholders and external partners.

Interested?

For further information about the role.  Apply today at: https://forms.office.com/e/sq7HVgVKyd

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